Case study
Outtake Gallery
Overview
Outtake Gallery features exclusive fine art photography from a growing list of contemporary artists. I originally built their first website on Wix to help launch the brand, but as their catalog and collector base expanded, it became clear they needed a more scalable platform.
I migrated the site to Shopify, redesigned the layout to better showcase the artwork, and restructured the navigation to focus on limited edition collections. Each product page highlights the story behind the work, along with framing options, sizes, and edition details. The design is intentionally minimal, allowing the photography to take center stage while still providing a polished e-commerce experience.
The transition also gave the team a more powerful backend for managing launches and fulfilling orders. The end result is a store that’s easy to update, performs well on mobile, and aligns with the high-end quality of the work.
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"Simon’s technical expertise and eye for design have driven the success of several Shopify projects. He delivers efficient, high-quality results every time."
- Brad Auerbach